Rubies

Brand Identity ✸ Logo Design ✸ Photography Direction ✸ Package Design

A FRESH FACE FOR A COSTUME ICON Rubie’s Costumes received its first major brand update since the 1950s, featuring a clean, modernized logo, color-coded packaging, and refreshed imagery. Subtle yet playful, the new logo hides a happy clown face within the letter “U”, adding a wink of whimsy that honors the brand’s fun-loving spirit. The bold new look was designed to stand out across shelves and screens, creating stronger connections with today’s customers at retailers like Walmart, Target, and Amazon.