BST

Concept & Naming ✸ Original Artwork ✸ Logo Design ✸ Brand Identity ✸ Digital Marketing ✸ Website Design ✸ Apparel Design

BST APPAREL IS BUILT ON RAW CREATIVITY, SOUL, AND UNSTOPPABLE PASSION Before co-founding KickAds, Rich Martucci was a painter whose style shifted the day paint accidentally ran down his canvas—sparking a bold series of abstract, dripping faces that became the inspiration behind BST — Blood, Sweat, and Tears. The BST logo, hand-designed to honor those roots, is shaped like an abstract dripping icon, symbolizing passion, sacrifice, and the creative grind. Today, BST Apparel channels that same raw energy through original designs and limited-edition merch—capturing everything that pours out when someone gives it their all. We named the brand — and create every piece of art.